Your hub for anything and everything marketing-related is here. Learn tips and tricks on how to meet brand goals using different platforms, stay updated on the latest digital trends, and get inspired with creative approaches to marketing that you can apply to your own strategy. Want to contribute your own article for MarketingCraft? Let us know here.
4 Cara Meningkatkan Konversi Penjualan dengan Retargeting Facebook Ads
Bagaimana cara melakukan retargeting yang efektif dengan Facebook Ads agar meningkatkan tingkat konversi?
Langkah-Langkah Audit Iklan Digital Nan Efektif
Apa yang perlu dilakukan marketers dalam melakukan audit kampanye iklan digital?
Mengapa Memilih Strategi Digital Marketing?
Menjalankan strategi digital marketing tentu akan memberikan keuntungan bagi brand. Mengapa?
Membangun Kredibilitas Brand di Media Sosial
Berikut beberapa hal yang dapat dilakukan brand untuk membangun kredibilitas mereka lewat media sosial.
Why Your Site Needs Responsive Web Design ASAP
With mobile becoming the new norm, it is essential for businesses to use responsive web design or risk losing out on opportunities.
YouTube Content Ideas For Brands
Running out of YouTube content ideas for your brand? Check out this list and get your YouTube content strategy going!
5 Tips For Effective Video Marketing With Instagram Stories
With a little creativity and branded content that’s on point, you can use these five tips for more effective video marketing with Instagram stories.
5 Competitor Analysis Tools You'll Need to Stay Ahead
While there is no one-size-fits-all solution, we’ll help you narrow it down to these five tools that will enable you to spy on your competition better.
5 Advantages Of Guest Blogging
Guest blogging is an essential part of your content marketing strategy if you are looking to boost your SEO. But that’s not the only reason you should be doing it. Find out the advantages of guest blogging in this article!
Social Listening: How To Understand Your Target Market Using Social Media
As more people turn to social media, it is important for brands to tune in to what their customers are saying. Social listening can help you understand the evolving behaviours of your target audience in real-time and adjust your marketing strategy accordingly.
How E-Commerce Businesses Can Use Content Marketing to Grow in 2020
In the long run, using effective content marketing for e-commerce will be beneficial to marketers. According to Demand Metric, content marketing costs 62% less than traditional marketing while at the same time generating 3x as many leads. So what must a brand do to make the most of their content marketing for e-commerce?
4 Effective Content Marketing Ideas for Retail Brands
Retailers need to recognize that their longevity will rely on making the in-store shopping experience sync with their online buyer’s journey. This seamless online-offline brand experience is possible with the right elements of content marketing.
How To Make A Customer Journey Map In 7 Steps
What is a customer journey map? It is a tool that can be used to visually represent your customers' interactions with your brand. This process can give you critical insights on the customer journey -- which you can use to your advantage. Read on to find out how to make a customer journey map in 7 steps!
5 Benefits of Understanding The Customer Journey
As you delve deeper into your campaigns, you’ll find some benefits of understanding the customer journey that can make a difference in helping you reach your objectives. How do you understand the customer journey better? You conduct market research and create a customer journey map.
How Webinars Can Help Your Business Thrive In 2020
While they aren't as flashy as other popular digital media formats, webinars have been able to stand the test of time. In fact, a video marketing survey done in 2018 revealed that 87% of respondents consider webinars to be an efficient marketing strategy. Webinars can help your business thrive in 2020. Read on to find out how!
How Influencer Marketing Changed Advertising
Influencer marketing has truly become a viable strategy for brands. Here are four ways it has changed advertising in recent years.
Brand Love and The Importance of Grieving
Whether consumers love the brand or just the person/people who represent them, it is becoming more important than ever that brands start acting with human emotion. There has never been more of an emotional connection between brands and the people that buy into them than now.
5 Ways You Can Maximize Video Content On Social Media
Sharing your video content on social media can help you make the most out of your content (not to mention your budget) when done right. Here are 5 ways for you to repurpose your video content on social media!
4 Tips For More Effective Audience Targeting This 2020
Marketers should move away from the one-size-fits-all mentality of casting a wide net when reaching out their audience. Instead, your goal should be more specific: find your target audience and grow your relationship with them into a thriving and engaged community. Here are some tips for more effective audience targeting this 2020!
Take These Steps to Build More Effective Influencer Marketing Campaigns
Influencer marketing isn’t going anywhere anytime soon. With this in mind, what does a brand need to do to take full advantage? The answer lies in equal parts planning, execution, and analysis.
Build Brand Credibility With Social Media
People are building their ability to discern, and part of this is developing a handful of sources and social media accounts they actually listen to. Brands should also bolster their own credibility and work at being part of the select group their target market listens to.
How to Ace Social Media Marketing in 2020
Given the nature of social media, it can be difficult to stay on top of the game and continuously embrace new trends. How can brands ensure that their social media strategy is up to date for 2020?
How To Use Instagram Video to Grow Your Following
Videos offer greater deeper storytelling opportunities that can’t be conveyed in a single image. Marketing on Instagram is a great way to increase brand awareness. Here's a few tips on how to use Instagram Video to grow your following.
Getting Started With Video SEO
As consumer video consumption continues to grow, Google and other search engines are expected to increase the ranking factor of pages with video content. Here are some tips to consider when optimizing your video for search.
You Might Be Making These 6 Social Media Marketing Mistakes
It may seem straightforward, but simply being present on social media platforms is not enough to achieve your marketing goals. Here are some of the most common mistakes to avoid in social media marketing.
How Influencer Marketing is Changing
With the changes in the landscape, even if influencers aren’t going away, there are still a lot of changes marketers must attune themselves to. Here’s how influencer marketing is changing and what you need to do to keep up.
How SEO Will Change in 2020
SEO will be impacted by the change in algorithms in the coming years. Here are some of the changes in SEO that your business should be prepared for in 2020.
GetCraft Shares Ways To Transform Marketing Campaigns In 2020
Consumers are now more mindful of the content they consume. They choose who they are influenced by. They are also more likely to favor convenience over choice. How can marketers plan ahead while keeping this in mind, and how will it affect campaigns in the coming year?
What The Future Holds for Email Marketing
If you’re looking to stay competitive in the coming years and want to stay connected to your audience, you have to bolster email marketing in your business plans.Don’t know where to start? We have some tips.
4 Tech Trends Every Marketer Should Know About in 2020
In order to understand the customer’s buying journey and be ready to influence them at the right moment, marketers need to capitalize on technology. Here are tech trends that marketers should know about for 2020.
4 Questions to Help Shape Your 2020 Marketing Strategy
We’re here to help you plan your approach by unlocking insights from 2019 that can help you with your 2020 marketing campaigns. We’ve come up with four questions that can guide your brand in coming up with the most effective strategy for 2020.
How To Diversify Your Content Portfolio With Authentic Content
The key to making content more human and authentic? Diversity. Diversifying content is a way to attract an audience organically. People look to channels and brands that carry their penchant for variety.
How To Personalize Your Content Marketing
Personalized marketing is all about using data to produce and deliver content that’s relevant to your target audience. Personalized content is more engaging than a generic one, because it appeals to the subject’s sense of individuality.
How To Create Lifestyle Videos That Inspire and Convert
While you may not be a lifestyle brand like Apple or Nike, you can still produce lifestyle videos to appeal to your customers by helping them visualize the quality of life associated with your product. Here are a few tips to consider when creating lifestyle videos.
Finding The Right Content Creators For Your Lifestyle Content
Influencer marketing is not just about finding someone famous online and paying them to copy-paste your message to their followers. What should you consider when finding the right content creators and influencers for your brand?
How To Create Videos For Different Types of Audiences
In order for you to produce relevant video content, you need to have a good understanding of your target audience. Who are you creating these videos for? What kind of action or reaction do you want to elicit from them?
5 Elements Of An Effective Influencer Brief
Influencers are trusted figures in industry-specific communities with loyal followings. If you want to get the most ROI on your influencer marketing efforts and make an impact on a potential customer’s decision to buy, invest time in your influencer brief.
5 Effective Ways To Humanize Your Brand
According to PwC’s Global Consumer Insights Survey 2018, more than one in three people ranks “trust in brand” as among their top three reasons why they avail of a product or a service. The key to achieving this is making a brand feel human, feel authentic. So where should you start to humanize your brand fully? Here are 5 effective ways.
Elevate Your Brand With Lifestyle-Driven Content
Lifestyle content allows you to engage with your customers without them feeling pressured by a sell. It will enable your brand to share itself, bring its personality to life. All these spark greater interest and lead to a greater reach for your brand. So how do you do this?
The 5 Most Important Qualities of Effective Lifestyle Content
Your content should always communicate your audience’s interests, even if they are not directly related to your brand. It’s one way to prove that you support the kind of lives they lead. How can you make sure you’re producing good lifestyle content? Keep these five things in mind!
Lifestyle Videos: The Secrets of Engaging Video Content
Brands tend to favor lifestyle videos to appeal to their audiences better. How can you include video marketing in your digital marketing efforts, and how can you produce effective lifestyle videos to showcase your brand?
How To Write SEO-Friendly Content That Your Readers Actually Want To Read
SEO is key if you want people to actually read your content. It will enhance your content in order for it to rank higher than other websites for the same search terms.
To Be Trusted, You Must Be Authentic
The widespread proliferation of questionable content has created an air of skepticism for many target markets. If you’re a brand, don’t take this as a reason to stop whatever it is you’re doing. Think of it as a hurdle you can overcome. Now more than ever, you are your reader’s advocates.
Only 2/10 People Click Your Headlines. Here’s How To Change That.
Here’s how you can craft better headlines, not just once, but consistently throughout your work.
Is It Content Marketing or Is It Blogging? How To Tell The Difference
How is content marketing different from blogging, and why does it matter? Let’s go through the differences and how to use both effectively.
GetCraft Shares Proven Strategies For Creating Outstanding Content
In recent years, more channels have been made available and there are demands for more content. Yet the allocation for content marketing hasn’t changed. What changes should brands make in order to harness the efficiency of quality content?
The Tech World Isn’t Just For “Techies,” It’s For Creatives
Hard skills will need to be complemented by creativity and vice versa. This is the key to innovation, this is what it will take to remain human in a digital world.
5 Cognitive Biases And How To Use Them To Your Marketing Advantage
Cognitive biases are defined as “systematic errors in thinking that affects the decisions and judgments that people make.” Simply put, it’s when our brains work against us because of the shortcuts they've developed – shortcuts that are supposedly there to help us process our environment quicker.
The Millennials Are All Grown Up
As millennials continue to dominate the marketplace, it is crucial for brands to know the most effective ways to reach them online. How do you market to millennials, and how do you make sure your brand stands out for them to notice?
Don’t Just Build An Audience, Build Connections
Content marketing is a long game; it’s very important that you establish connections with your customers. How can you do that? By creating relevant content that adds value to their lives.
Consistency Is Key: How To Establish A Brand Voice And Keep It Consistent
According to a report from Lucidpress, brands that have consistency in presentation are 3 to 4 times more likely to experience brand visibility. Furthermore, brand consistency is also attributed to increasing the revenue of brands by 23% on average.
GetCraft Outlines The Business Impacts Of Effective Influencer Marketing
With the way influencer marketing has grown in recent years, more companies continue to rely on personalities to expand their presence and reach online. Should brands invest in influencer marketing?
Yes, Your Brand Is Failing On Twitter. Here’s Why.
Twitter can be an especially tricky platform. It’s best qualities are also double-edged swords. The platform moves quicker. It revels in engagement. It feels more personal. But, without an edit button, and with actions gaining traction within seconds of a post (a retweet is soo easy!), mistakes are also more noticeable, easily shareable.
What Is Community Marketing And Why Should Your Business Care About It?
Community marketing, in a nutshell, is marketing that targets a brand’s already-captured market. It can be done via properly handling feedback from customers, managing existing fan groups on social media accounts, retargeting, and many others.
Is Creativity Enough To Propel Brand Success?
How far can creativity take your brand? GetCraft's first Singapore Marketers Meetup started off with a discussion around the importance of creativity in today's business.
GetCraft marks current trends in beauty marketing
There is no longer one beauty model consumers ascribe to. Rather, there is increasing fragmentation of consumer segments in the beauty industry. Given the growing diversity in beauty, what trends can marketers expect?
Simple Practices To Help Boost Creativity In The Workplace
We all want creativity in the workplace. However, if you’ve been working for quite some time now—especially in marketing—you know this isn’t always the case.
Thought Starters: Be Inspired With These Writing Tips
Every writer goes through a period of writer's block occasionally. We came up with some tips to nudge you towards discovering what paths you could take on your next writing journey.
How To Make Your Content Stand Out This Summer
As the summer heat sets in, marketers need to stay tuned in to their target audience's activities and behaviors in order to create content that stands out.
Marketing to Gen Z: What You Need To Remember
Millennials, Gen Z—these labels are so often thrown around that they have become generalizations and go-to excuses of why marketing is trickier nowadays. But what exactly are Millennials? What is Gen Z? Is marketing today really as futile as many deem it to be?
5 TED Talks That Will Make You A Better Marketer
In an age of interconnectedness, you just have to mentally prep yourself to be receptive of new ideas. TED (Technology, Entertainment, and Design) is one of the best online resources for ideas, with the multitude of viewpoints it houses in its library of free talks.
Marketing Your Brand With “Social Proof”
In the age of the internet, social proof is no longer contained to physical spaces. We now have more than just long lines of people to tell us what a “good buy” is. The challenge now is maximizing your brand's social proof.
How To Refresh Evergreen Content (And Keep It Fresh)
Many marketers think that evergreen content, by their mere existence, will already drive traffic and be a constant source of page views and click.They believe that it can just stand on its own. This is a grave misconception.
Get Serious With Exciting Content
Whether it’s banking, insurance, or other industries where you have to get serious with numbers and tasks, content marketing can be as flexible for you as a prima ballerina. And on this stage, you can bend your industry’s story—whether boring or not—the way you want to.
Make Your Brand Feel More Personal With EDM Marketing
These days, many brands make the fault of thinking marketing is all about social media presence. EDM marketing is part of the continuous effort of building a personalized brand experience.
If You’re A Travel Brand, Having User-Generated Content Is A Must
The reality is that audiences now play an active role in marketing. Everything we do can lead to conversation. As such, we should tap our audience to help us do the marketing that resonates with them.
Here’s What You Need To Know About Successful Influencer Campaigns
There are a lot of things to keep in mind when doing influencer marketing. And while you probably won’t get everything right the first time, having the right principles in place can help you increase your chances at success.
Immersive Storytelling: Are You Doing It The Right Way?
Immersive storytelling has become a buzzword denoting the groundbreaking technologies capable of blurring the worlds of the real and digital. Often, what first comes to mind are virtual reality (VR), augmented reality (AR), and artificial intelligence (AI). But are we getting too caught up in the technology?
Less Buzz, More Trust: How To Win At Influencer Marketing In 2019
There is no doubt that influencer marketing will remain a top priority for marketers this year. However, the standards by which consumers assess which sponsored posts are worth their time — and more importantly, their trust — will change.
Keeping Up With Content: A 2019 Preview on Content Production and Distribution
2018 was a great year for content. Content production has shown an upward trajectory and has kept marketers on their toes all year round, driving a significant increase in budget allocation from the year before. So what should marketers be prepared to explore in the coming year?
5 No-Nonsense Ways To Create Native Ads That Work
The appeal of native ads is in their non-intrusiveness, in their ability to blend in with the type of content on the platform where it lives. Because of this, native ads have also been proven as an effective solution to ad fatigue and banner blindness.
What Is The Role Of Content In E-Commerce?
Consumers want something that is easy and simple to use. They want products they can access quickly, and at any time. So what is the role of content in e-commerce?
TLDR: People Are Too Busy To Read Your Content
Here’s the harsh truth for all content marketers: People are too busy to read your content. Given everything they must accomplish within the day, where do you think reading your content fits into their busy schedules?
Marketing To Millennial Moms: A Guide For Content Marketers
To communicate effectively with millennial moms, marketers need to acknowledge and understand that this group is completely different from their own mothers. But what are the exact behaviors that differentiate the millennial mom from the generation before her?
Keeping Up With Digital Trends
As the digital landscape continues to evolve and change the way we market and sell, brands are constantly faced with new and unexpected challenges.
What Types Of Written Content Should I Produce?
While it’s true that video is starting to dominate today’s content marketing efforts, written formats shouldn’t fall by the wayside. A huge chunk of your audiences still prefers to read content, which is why you should never stop creating valuable written content as part of your arsenal.
How To Create High-Converting Landing Pages
A high-converting landing page is a key to success for any kind of online business. Once you master how to create beautiful and targeted landing pages that enhance user experiences and convince people to take action—you’ll be seeing great ROI in no time.
The Right Way To Counter Bad Reviews From Customers
94 percent of consumers today are likely to avoid a business after reading a negative review online. This is why it has become increasingly important for brands to be more present and adept at countering bad reviews and comments from customers.
How A GIF Can Help Your Marketing Campaign
Brands must be careful not to use GIFs just for the sake of it. GIFs are only effective when they create value for your audience, if they enhance the story you’re telling, or if they make it easier for audiences to grasp your message.
Working With Micro-Influencers
Influencer marketing is extremely flexible. With a clear set of goals and a good strategy, any brand can run successful influencer campaigns without breaking the bank.
How To Get Started With Retargeting
Retargeting—also known as remarketing—is a way to help interested customers arrive at a purchase decision. It does this by strategically presenting consumers with relevant ads that inspire them to take action.
Why You Should Do An Instagram Takeover
Influencer takeovers are quite tricky to pull off if you haven’t done it before, and its results could also be a bit challenging to track. However, doing it with the help of experienced marketers and content creators can turn it into a really productive and worthwhile experience.
What Types of Video Marketing Campaigns Can I Run?
Despite the growing popularity of video marketing, a lot of brands still have their apprehensions about running video campaigns. Common concerns usually involve the amount of money, time, and skill necessary to create videos—which, in most cases, are enough to discourage marketers from trying it out.
How To Win With How-To Videos
In the age of #LifeHacks, Do-It-Yourself projects, and online tutorials and courses, it’s no surprise that how-to videos have really marked its importance to a generation of online learners. As a result, “how-to” video searches on Youtube have shot up by 70% year over year according to Google. So how do you stand out?
Please Stop Asking For Viral Videos
There’s really no surefire way for you to make a video go viral, but it should have at least two components: great content and storytelling, and a smart distribution strategy to get that pattern of sharing started.
One Of The Easiest Ways To Create Social Media Content
A strong and consistent social media presence plays a crucial role in building brand awareness among a wide network of people. But for brands who are still in the early stages of establishing themselves on social media, gaining traction and competitive advantage might seem expensive, time-consuming and downright overwhelming.
How You Can Use Data In Video Marketing
What are your consumers looking for online? When and where do they look for it? What type of content do they usually engage with during these moments? These are questions marketers have to ask before experimenting with video marketing.
Why Branded Content Is Better Than Programmatic Native Ads
Ad fatigue and banner blindness have become the norm, causing a lot of consumers to resort to ad blocking. Thankfully, brands have since adapted to overcome this growing desensitization to traditional ads through native advertising—wherein ads match the form, feel, function, and quality of the content in the platform on which they appear.
You Really Need To Get That Content Portal Started
Brands are now increasingly redirecting marketing budgets towards creating content that puts the needs of their consumers first. A content portal is a landing page filled with content that inspire, entertain and educate your audience.
How Sponsored Content Helps Fight Ad Fatigue
Sponsored content makes it possible for brands to simultaneously communicate more than one message in several exciting ways. This helps fight ad fatigue by making sure there is diversity of content but also increases the possibility of providing users with content that is highly relevant to them.
How To Promote Food Without Talking About Food
In the food and beverage industry, for example, marketers need to rely on more than just the five senses to create marketing campaigns that resonate on a deeper level with their audiences.
10 Creative Ways To Run Branded Content and Influencer Marketing Campaigns
Sponsored content has been around for quite some time now but we at GetCraft find that many of the clients who come to us for branded content or influencer marketing campaigns still think executions revolve only around promos, backlinks and brand mentions on influencer content or publisher sites.
Why You Should Do Content Marketing and Sponsored Content
Here is a rundown of the all the reasons why you should do content marketing and sponsored content campaigns now.
Is Data-Driven Marketing A Threat To Creativity?
The real challenge is using data to fuel creativity and innovation in our marketing campaigns. It’s about finding new patterns in even the most boring and repetitive data, and using our insights to create unique strategies for the brands we work with.
What is Content Marketing? What Types of Content Marketing Campaigns Can I Run?
With content marketing, your goal is not so much to sell but to consistently inspire, entertain and educate your audience with content. Here are 10 types of content marketing campaigns proven to help you achieve your business objectives.
3 Best Examples Of Branded Content That Works
It’s no secret that brands are increasingly redirecting their marketing budgets towards a great sponsored content strategy—and this is because sponsored content really works.
How Short-Lived Content Can Help Your Influencer Marketing Strategy
The era of short-lived content began with Snapchat but has since taken the digital world by storm, with interest for transitory or ephemeral content spiking on Facebook and Instagram.
The Best Uses for Different Influencer Marketing Channels
With influencer marketing heavily intertwined with social media, it is not surprising that sponsored posts on Instagram, YouTube, and Facebook are some of the most sought-after influencer services. This raises the question, “Which social media channel will give me the best results for my influencer campaigns?”
How To Build A Strong Influencer Marketing Strategy
To create an effective influencer marketing strategy, you need to be able to ask (and answer!) the right questions. Here are the three (3) most important questions you need to cover.
Influencer Marketing Best Practices For Your Brand’s Next Campaign
As the industry continues to evolve, we find that there can never be a one-size-fits-all approach when it comes to influencer marketing. Each brand is different, and the rules change every time. Here are some best practices for Influencer Marketing that you can follow.
Why Is No One Looking At Your Content?
If you’re blogging regularly, making share-worthy social media posts every day, and educating your target market by writing well-researched papers, why is no one looking at your content and engaging with your brand? What is missing from your content marketing strategy?
Influencers Are Not Billboards
If you want to create meaningful conversations around your brand through influencer marketing, you need to tell a story that their followers would want to take part in.
Are You Briefing Influencers Correctly?
Are you briefing your influencers correctly? If your influencer brief fails to provide detailed information about the content to be created, the campaign could go in different directions and not get your message across.