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How Webinars Can Help Your Business Thrive In 2020

Tristan Daine Zinampan
May 22, 2020

In a time where people are encouraged to remain indoors for their own safety, hosting webinars is a great alternative to physical gatherings. These online meetings are beneficial for brands because it lets them communicate with members of their target audience regardless of location. On the other hand, people also benefit from staying focused and remaining productive while they're stuck at home.

Make no mistake though, webinars are not a mere "trend" that will pass once the COVID-19 pandemic is over and everyone can stop social distancing.

While they aren't as flashy as other popular digital media formats, webinars have been able to stand the test of time. In fact, a video marketing survey done in 2018 revealed that 87% of respondents consider webinars to be an efficient marketing strategy.

Webinars can help your business thrive in 2020. Read on to find out how these highly-engaging pieces of content can impact your business positively!

You can reach more people

Webinars allow you to bring together a great number of people regardless of location and time zone. Hosting online webinars makes your content more accessible for people — regardless of distance. This is a unique opportunity to get in touch with members of your target audience who likely have an interest in your product or service, so make sure that your session is a creative and engaging one!

Some webinar ideas that you might find useful: find experts to speak about your topic, get a credible lineup for a panel discussion, open the floor up for questions from the audience.

Build your credibility

Webinars make conducive platforms for sharing ideas. It provides you the opportunity to humanize your company and showcase your brand's expertise. Since your audience can ask you questions through the comment box, it's an experience that adds to your credibility and makes it easier to convince them to opt for your products and services.

Webinars are excellent platforms for sharing ideas. Hosting a webinar gives your brand the unique opportunity to humanize your image and flex your expertise! Since your audience can ask you questions through the comment box, take care to answer each and every inquiry with clarity. This can add to your credibility and make it easier for your audience to decide whether or not your products and services are for them.

Webinars are cost-effective

When done right, webinars can even help you bring in sales at minimal costs. Because the entire event is held online, you immediately save on food and venue expenses.

To maximize a webinar, prepare an informative presentation that addresses: 1) your audience's pain points and 2) the solution to their pain points— which, of course, should tie into your brand.

Make sure your setup is secure as well! You'll need a strong and reliable internet connection, a computer or laptop with a decent webcam, and an appropriate backdrop for your presentation.

Invite speakers more easily

Expense is only half of the challenge when it comes to finding speakers for an event. Logistics is the other half of the challenge. Even if your speaker's calendar is free at the time of your event, it's unlikely that they'll be able to make it if your venue is too far from where they will be coming from before your event.

Webinars offer a convenient way for you to invite speakers, build your credibility, and communicate with hundreds — even thousands — of people while they're in the comfort of their own home or office. While it's true that nothing beats one-on-one interactions, talking to more people at the same time still poses greater chances in converting leads into sales.

Grow your content library

Webinars are good additions to your content creation strategy. Recording a webinar ensures that you have reusable high-quality content for the future. This helps you position your brand as a thought leader especially if you constantly invite guest speakers or industry experts in your sessions.

Webinars can also be repurposed. You can triple your assets by turning them into a blog post, a newsletter, or a whitepaper. By building a strong and wide content library, you establish a reputation that can attract potential business partners and customers alike.

‍These are just some examples of how webinars can help your business thrive in 2020. Want more tips and strategies?

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