Guest blogging is an essential part of your content marketing strategy if you are looking to boost your SEO. But that’s not the only reason you should be doing it.
There are many advantages to guest blogging, which might explain why 60% of blogs are publishing one to five guest posts per month. While these numbers might seem overwhelming to you at first, you have to remember that the world of search engine results is vast and competitive. So, if you are not one of the 60 per cent, you might be losing out on your chance to boost your website visibility.
Guest blogging is when you write content for another company’s website or blog. It’s not only beneficial to you as an author, but is also advantageous for the other party that publishes your content. Of course, creating high-quality content is important for a successful collaboration and you have to choose a website that is both credible and an authority in the industry or subject matter that you are creating content for.
But how can it help you in the long run? Well, here is a list of the top five advantages of guest blogging.
High-quality guest posts are key to improving your SEO. SEO, or search engine optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is a long-term strategy that involves good content marketing in order to yield and maintain a good website ranking.
Guest blogging is helpful in building your domain authority and improving your SEO rankings. When you create informative, helpful and relevant content for your readers, it attracts more traffic to the site.
The more engaged your audience is, and the more shares and backlinks you get for it, Google will recognize it as relevant and useful content. This will help to boost its rankings and push it higher up Google’s Search Engine Results Page (SERP).
When you guest blog, it is also important to choose the right websites to collaborate with. Established domains mean that they are already attracting high-quality traffic. By contributing a guest post to their website, you can drive their traffic back to your own.
This can be done by using backlinks. When you create useful and engaging content, readers are likely to click-through to your website via a backlink within your guest blog post. A high-quality backlink on an established website is worth more than ten backlinks on poor quality ones. At least that’s how Google sees it.
Choosing the right website in order to drive the right traffic to your own also means collaborating with sites that are either relevant to your business or within the same industry. This is because you would more presumably share the same target audience. Each relevant backlink helps your webpages to perform better, thereby growing organic traffic to your website.
The more you guest post, the more you get your name out there. This is especially useful if you are just starting out your website. By guest blogging on popular websites, you can leverage on the reach that their website gets, which helps to increase awareness of your brand.
Again, it is important for you to choose wisely where you want to be featured. If you guest blog for a website that is considered an authority in your industry, they lend themselves as a credible source -- it builds your own credibility and validates your brand better.
Establishing yourself as a thought leader in your field means developing thoughtfully crafted content or opinion pieces on subject matters that are important in your industry.
Creating content can be easy but having no one to read it, makes you an expert in no one’s eyes but yours. By contributing as a guest on other blogs, especially popular ones in your industry, you can build your reputation as a thought leader as well as build your own personal brand.
Neil Patel compares guest blogging to burgeoning rock bands that start out as opening acts for more popular brands. This analogy is helpful in understanding how guest blogging is about using an already established platform to build your name. The popular blog lends credibility to your name, while your contribution allows them to continue delivering high-quality content to their readers.
Another benefit of guest blogging is the ability to build relationships with like-minded experts in the industry. It is actually a powerful way to build valuable relationships that could lead to future business opportunities and great professional connections.
Being in the same industry, you probably have similar goals and interests. Sharing knowledge with each other always helps you to learn and grow in new and different ways.
Of course, to develop a relationship, regularly contributing to a website is important versus submitting a one-off post. You should also follow up with the blog owner to see how your guest post fared with their audience. It will let you know what works and what doesn’t, helping you to improve your content in future. By doing so, you can also build a connection that goes beyond being just another guest writer to them.
So if you are still toying with the idea of guest blogging, perhaps it is time you take the leap.
If you're looking for a place to help you get started with guest blogging, why not check out the GetCraft Marketplace? Our growing network of over 10,000 creators could have the collaborator you're looking for.