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5 Ways You Can Maximize Video Content On Social Media

Aren Wong
May 22, 2020

If you’ve been keeping up with marketing trends over the past five years, then you’ll know that video has been deemed as the main content medium of the future. As early as 2016, Facebook CEO Mark Zuckerberg himself said that content on the social media platform will be mostly video come 2021. He was not wrong. Video content on social media has increased significantly since then.

Why you should leverage video content on social media

Did you know? Facebook gets an average of 8 billion views per day from all the video content uploaded on the platform. Meanwhile, YouTube — the second largest search engine in the world next to Google — has over 2 billion logged-in monthly users who spend an average time of 11 minutes and 24 seconds daily on the site.

Video content on social media has been an asset for advertisers as well. On Facebook, video ads cost 90% cheaper than carousel and single image ads. YouTube is projected to make 5.5 billion dollars of ad revenue in the US for the year 2020.

All in all, these stats are great news if you’ve already invested in video-based marketing content! These advantages make it easier to address the one major downside to video: it takes time and resources to produce — definitely more than what it takes to create image-based or written content.

Sharing your video content on social media can help you make the most out of your content (not to mention your budget) when done right. Here are 5 ways for you to repurpose your video content on social media!

Create teasers for your main material

Yes, you know your video content is worth watching. But does your audience know that? A brief teaser for your main material is meant to function much like a trailer does for upcoming films. Your objective should be to catch the attention of your audience and pique their curiosity. Give people a reason to want to watch the whole thing!

Odds are, there’s a segment of your target audience that doesn’t even know your video exists. You can increase awareness by uploading these teasers on social media. Run them as video ads with a CTA that leads to the full video of your main material.

Make these small efforts and let your content do the rest — after all, it’s up to your audience to decide what ‘good’ content is. All you have to do is point them in the right direction!

Share clips from your webinars

Audiences embrace informative content. If your brand is actively hosting webinars, consider recording a ‘highlight’ moment from one of these sessions and posting it on social media. Much like the objective for creating teasers for your content, you want to give people a reason to watch your webinars. Who knows, if they like your webinar highlight enough they might even share it with their network! In addition to getting additional traffic to your page this may even encourage people to sign up for future webinars.

Add captions to video content on social

According to Facebook, 85% of users watch videos with the sound off. You’re already editing content to fit the recommended dimensions and video length for social. Why not go the extra mile to get your message across more clearly?

The first 5 seconds of a video are the most crucial to generating interest. Adding captions to your video will make it easier for your audience — especially those who are browsing on the go — to understand what your brand is trying to communicate.

Maximize the use of stories

Facebook and Instagram stories are great because you can reach people who are already interested enough in your brand to follow your page. It’s now up to you to get creative with the stories you want to share. You can play around with this! Share something short and sweet about your video — you should also link back to the whole video if you can.

Create a companion blog

It’s always good to have your bases covered. If your video content is performing well, you could make it more accessible by writing a blog to either summarize your video’s main points or expound on them. Share this on your page so your followers can read it. Writing a blog also has the additional perk of boosting your site’s performance on search engines!

Another strength of video content is its versatility. These are just 5 ways for you to maximize your video content on social media. Remember that every audience is different, so don't hesitate to tweak our suggestions in order to make them work for your brand!

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