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The pandemic has taken a lot, but it won’t take away Filipinos’ holiday spirit. With Christmas being arguably the most awaited holiday in the Philippines, it will still continue to be celebrated no matter how small.
For brands, this means dialling back the usual holiday campaigns, and focusing on what the season is really about.
(-) Is it still relevant to market for this year’s holiday season?
(-) How should you adjust your holiday campaigns to be more relevant to the situation now?
(-) Considering that ‘big celebrations’ aren’t feasible this year, how can you maintain the “holiday spirit” while keeping the pandemic’s restrictions in mind?
(-) How can you promote at-home experiences while staying true to your branding?
The pandemic has taken a lot, but it won’t take away Filipinos’ holiday spirit. With Christmas being arguably the most awaited holiday in the Philippines, it will still continue to be celebrated no matter how small.
For brands, this means dialling back the usual holiday campaigns, and focusing on what the season is really about.
(-) Is it still relevant to market for this year’s holiday season?
(-) How should you adjust your holiday campaigns to be more relevant to the situation now?
(-) Considering that ‘big celebrations’ aren’t feasible this year, how can you maintain the “holiday spirit” while keeping the pandemic’s restrictions in mind?
(-) How can you promote at-home experiences while staying true to your branding?
