Rebranding: Strategies for Transforming Your Brand in 2020

By
GetCraft
 •
June 9, 2021

Even with lockdown restrictions slowly being lifted, most social and economic activities are still paralysed by the pandemic. Businesses are grappling to find ways to adapt and recover from the situation.

As we constantly adjust to this new normal, we would like to help brands recalibrate their branding strategies, crisis management plans, and communication with their audience.

​​​​​​​Some guide questions we will tackle are below:
(-) How should you communicate with and retain your customers even in this crisis?
(-) What’s the ideal process in going through with rebranding?
(-) What are the best practices to communicate the changes within the organization?
​​​​​​​(-) How can you ensure the consistency of messaging?
(-) How can you best measure the effectiveness of rebranding?

Even with lockdown restrictions slowly being lifted, most social and economic activities are still paralysed by the pandemic. Businesses are grappling to find ways to adapt and recover from the situation.

As we constantly adjust to this new normal, we would like to help brands recalibrate their branding strategies, crisis management plans, and communication with their audience.

​​​​​​​Some guide questions we will tackle are below:
(-) How should you communicate with and retain your customers even in this crisis?
(-) What’s the ideal process in going through with rebranding?
(-) What are the best practices to communicate the changes within the organization?
​​​​​​​(-) How can you ensure the consistency of messaging?
(-) How can you best measure the effectiveness of rebranding?

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Even with lockdown restrictions slowly being lifted, most social and economic activities are still paralysed by the pandemic. Businesses are grappling to find ways to adapt and recover from the situation.

As we constantly adjust to this new normal, we would like to help brands recalibrate their branding strategies, crisis management plans, and communication with their audience.

​​​​​​​Some guide questions we will tackle are below:
(-) How should you communicate with and retain your customers even in this crisis?
(-) What’s the ideal process in going through with rebranding?
(-) What are the best practices to communicate the changes within the organization?
​​​​​​​(-) How can you ensure the consistency of messaging?
(-) How can you best measure the effectiveness of rebranding?

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