Consumer Types & Changes in the Time of Recession

Every month, GetCraft hosts the Manila Marketers Meetup, where marketers and experts from various fields talk about trends, opportunities, and marketing challenges. In the past year, we've had experts from Google PH, Nestle, Cebu Pacific, and various advertising agencies to talk about how to plan for the 2020 marketing campaign.

This Wed, September 9, we will be hosting an online meetup/live webinar where we will tackle the types of consumers during this recession.

Ever since the lockdown was imposed, consumer needs, wants, and buying behaviours have changed significantly.

For brands, this means relearning and regrouping your customers to find out how you can effectively tailor fit the right messaging to them.

Some guide questions we hope to tackle are below:

(+) How are consumers right now in terms of demographics, needs, wants, and buying behaviour?

(+) Based on this, how do you segment/group your consumers?

(+) What is the most effective messaging for each type of segment?

(+) What are the effective channels you can use to reach your market?

(+) What are the important factors that tell you that it’s time again to evolve/pivot/segment your consumers and your messaging to them?

Register for FREE now!

Wednesday, 9 September

Consumer Types & Changes in the Time of Recession

with GetCraft

FREE, Time: 4 PM (GMT+8) / 3 PM (GMT+7)

All participants will receive:

(-) Recording of our LIVE WEBINAR session

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