E-commerce Holiday Marketing Strategy: Planning, Executing, and Winning Live Sales

Every month, GetCraft hosts the Manila Marketers Meetup where marketers and experts from various fields talk about trends, opportunities, and marketing challenges. In the past year, we have had experts from Google, LinkedIn and various advertising agencies share their experiences and relevant insights on current trends and issues.

In the past few years, many retailers have adopted social technologies and strategies as they shifted to digital platforms for their products. And amid the rise of social commerce, live-selling in the Philippines has become hugely popular. What does this mean for brands?

​​​​​​​Join us for a Live Manila Marketers Meetup featuring Isabela Lucia Prieto (Head of Livestream, Philippines, Lazada E-Services Philippines, Inc) and Donna Santos (Head of Digital Marketing and Growth, Robinson’s MallDash) who will be sharing their tips and actionable tactics to help you plan, execute, and win live sales.

Some questions we will tackle in this session:

  • How to plan and execute live selling?
  • What are the factors a brand needs to consider when mounting a live selling session?
  • How do e-commerce platforms choose which brands to feature or partner with for live selling?
  • What are the reporting tools available to monitor the result of live selling engagement?
  • Why is live selling important and why should brands start doing it too?
  • How to choose the right KOLs to partner with for live selling?
  • How do brands track and attribute the live selling to the actual sales?

Thursday, July 29, 2021

E-commerce Holiday Marketing Strategy:
Planning, Executing, and Winning Live Sales

With Isabela Lucia Prieto (Head of Livestream, Philippines, Lazada E-Services Philippines, Inc) and Donna Santos (Head of Digital Marketing and Growth, Robinson’s MallDash)

FREE, at 4:00 - 5:30 PM PHT


​​​​​​​(+) ​​​​​​​If you're unable to make it this time, register now to have the recording access delivered to your inbox after the live event.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This event has expired please check our event page for upcoming events

Related events