Brand Planning Masterclass - Philippines

About Brand Planning Masterclass:

You will learn to develop brand purpose and vision, define audience profiles, extract the brand proposition and positioning statement, and develop your brand personality.

Whether you're just starting out or leading a growing company, this masterclass will walk you through all of the necessary steps in creating a powerful brand. With certified results, it will set you on the path to selling more, satisfying your customers, and driving your profits through the roof!

In this masterclass, you will get a complete guide to brand building success, where you will learn about:

  • Developing brand concept through strategic positioning.
  • Finding audience insights, brand value and proposition.
  • Developing plan to execute the concept through campaigns and activation.
  • Best practice to manage the campaign and ensure it fits with the concept.
  • Measuring the success.

About the trainer:

This Brand Planning Masterclass will be headed by Francis Chua, AVP Marketing of SM Retail Inc. He's experienced in handling brands, being the Group Account Director under McCann Worldgroup, and an Innovations Director for Digital and Integration and Communication Planning and Media in Starcom. He also led the marketing renaissance for ABS-CBN Mobile in advertising, content promotion, shopper marketing, events and media as Integrated Marketing Communications Head.

Things you will get from this training:

  • Certificate of Participation
  • Complete Access to trainer's deck
  • FREE Consultation w/ GetCraft's Business Development Team

Venue: 3F, SMX Aura Convention Center, BGC

***Disclaimer: While advertised in PHP, ticket payments will be billed in Singapore Dollars to enable credit card transactions.


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