The traditional path to purchase marketers once knew has vastly evolved in the digital era, especially with the pandemic today, where people’s mobility is minimized. The current modern path to purchase becomes rarely linear, more digital and more akin to a treasure hunt as consumers have more choices than ever before, but limited by time.
With that complexity in mind, not only consistent brand experience across touch points is important to take into account, but also, building a strong digital presence, meaningful contents, and valuable information to capture customers early on in the marketing funnel isn’t something that marketers would not go amiss
Below is a list of questions we will cover in the session:
GRATIS, pukul 18.30 - 20.00 WIB
*This webinar will be delivered in Bahasa Indonesia