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5 Best Ways to Do Content Marketing

May 21, 2020

At GetCraft, we have witnessed how content marketing can effectively build brands while also driving revenue. Based on thousands of projects we've run for hundreds of brands, we'd like to share with you these 5 best ways to do content marketing:

1. Blog/Content Portal

Blogs and content portals such as Avida's Pursuit of Passion can build brand association and authority around key topics, helping brands own SEO keywords and become easier to be found by potential customers. Blogs and content portals can attract 3.5x more traffic and create 4.5x more leads.

2. Videos

In the Philippines, video is king. When done properly, videos can effectively increase brand awareness, engagement, and even improve conversion rates, helping you achieve your business objectives.

Videos are a favorite among marketers because you can get creative with format, e.g. motion graphic, how-to videos, feature interviews, client testimonials, company AVP, and more. On top of that, they boost your visibility on Google by 53x!

3. Creatives

Avon Spray On

GIFs are a fun way to make your brand stand out from people's social media feeds. You can be creative in promoting a product, teasing a launch, or sharing an inspirational content. GIFs are proven to deliver higher click rates and social reach.

4. Infographics

Infographics help communicate complex information and are great as either standalone or supporting content. Thanks to their eye-catching visuals, infographics are 30x more likely to be read than an article and are highly shareable.

5. Newsletter

Don't get it wrong—e-mail marketing isn't spam! When done properly, it is one of the best lead-generating strategies with one study saying that 66% of consumers have made an online purchase based on e-mail marketing. Brands can increase growth via e-mail capture methods and focus on high quality content.

Producing content content at scale admittedly sounds daunting, but we make it easy for you at GetCraft. Our platform connects you to more than 4,000 creators in Southeast Asia—influencers, publishers, writers, photographers, videographers, and designers.

Visit the GetCraft Marketplace

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