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A lot of what works on desktop, simply doesn’t on mobile.
Cameras, Operating system, Shopping Carts, Music System, Recorders are now wrapped up in a shiny flat screen on your palms: The ubiquitous mobile phone.
With each iteration, these are getting better and with it, their user interface and experience as well. The focus has shifted from designing for screens to designing for holistic experiences.
Your product/service should pivot to customer needs as well as those that aren’t being served. Well, wouldn’t that explain the popularity and rise of Apple phones!
With the world quarantining, screen time has increased by 500%, which means more consumers are mindful of the micro actions on their mobiles that are making a world of difference.
Whether it’s the hyper personalisation, gestures replacing actual touch actions (have you sanitised that hand?), omni-experiences and behavioural science intricately weaved into our daily lives; mobile UX and UI are coming of age to become a powerful determinant of consumer decisions.
A lot of what works on desktop, simply doesn’t on mobile.
Cameras, Operating system, Shopping Carts, Music System, Recorders are now wrapped up in a shiny flat screen on your palms: The ubiquitous mobile phone.
With each iteration, these are getting better and with it, their user interface and experience as well. The focus has shifted from designing for screens to designing for holistic experiences.
Your product/service should pivot to customer needs as well as those that aren’t being served. Well, wouldn’t that explain the popularity and rise of Apple phones!
With the world quarantining, screen time has increased by 500%, which means more consumers are mindful of the micro actions on their mobiles that are making a world of difference.
Whether it’s the hyper personalisation, gestures replacing actual touch actions (have you sanitised that hand?), omni-experiences and behavioural science intricately weaved into our daily lives; mobile UX and UI are coming of age to become a powerful determinant of consumer decisions.
