Influencer Marketing & Branded Content Masterclass

By
GetCraft
 •
November 17, 2020

Influencer Marketing and its elder brother Branded Content have been one of the most hotly discussed topics in the last few years. On one side you have marketers who are on track to spend US$10 Billion in 2020 and on the other side, Influencer marketing is being raked over the proverbial coals of authenticity and credibility.

This in-depth training is built on GetCraft’s experience running over 5,000+ content marketing & sponsored content campaigns for 450+ brands and catalyzed by surveys commenced from 10,000+ consumers and 200+ brands.

We delve into why media-savvy performance driven marketers are honing in on the influencer marketing wave and spending millions of dollars, how sponsored content can get you personalisation-at-scale and how Influencer Marketing may in fact be the future of social media marketing!  

This Masterclass will be presented by our Regional VP for Marketing, Nix Eniego, who has mentored over thousands of marketers and entrepreneurs since 2016.

In this masterclass, you’ll get answers to the following questions:

- Native advertising, influencer marketing, branded content, etc. What's the difference?
- What are the trends around sponsored content in S.E. Asia?
- What sponsored content opportunities are available for my brand?
- How to decide which publishes & influencers to work with?
- Social Media Marketing 2.0: Where does sponsored content fit into this?
- How do I measure the effectiveness of all this work

Influencer Marketing and its elder brother Branded Content have been one of the most hotly discussed topics in the last few years. On one side you have marketers who are on track to spend US$10 Billion in 2020 and on the other side, Influencer marketing is being raked over the proverbial coals of authenticity and credibility.

This in-depth training is built on GetCraft’s experience running over 5,000+ content marketing & sponsored content campaigns for 450+ brands and catalyzed by surveys commenced from 10,000+ consumers and 200+ brands.

We delve into why media-savvy performance driven marketers are honing in on the influencer marketing wave and spending millions of dollars, how sponsored content can get you personalisation-at-scale and how Influencer Marketing may in fact be the future of social media marketing!  

This Masterclass will be presented by our Regional VP for Marketing, Nix Eniego, who has mentored over thousands of marketers and entrepreneurs since 2016.

In this masterclass, you’ll get answers to the following questions:

- Native advertising, influencer marketing, branded content, etc. What's the difference?
- What are the trends around sponsored content in S.E. Asia?
- What sponsored content opportunities are available for my brand?
- How to decide which publishes & influencers to work with?
- Social Media Marketing 2.0: Where does sponsored content fit into this?
- How do I measure the effectiveness of all this work

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Influencer Marketing and its elder brother Branded Content have been one of the most hotly discussed topics in the last few years. On one side you have marketers who are on track to spend US$10 Billion in 2020 and on the other side, Influencer marketing is being raked over the proverbial coals of authenticity and credibility.

This in-depth training is built on GetCraft’s experience running over 5,000+ content marketing & sponsored content campaigns for 450+ brands and catalyzed by surveys commenced from 10,000+ consumers and 200+ brands.

We delve into why media-savvy performance driven marketers are honing in on the influencer marketing wave and spending millions of dollars, how sponsored content can get you personalisation-at-scale and how Influencer Marketing may in fact be the future of social media marketing!  

This Masterclass will be presented by our Regional VP for Marketing, Nix Eniego, who has mentored over thousands of marketers and entrepreneurs since 2016.

In this masterclass, you’ll get answers to the following questions:

- Native advertising, influencer marketing, branded content, etc. What's the difference?
- What are the trends around sponsored content in S.E. Asia?
- What sponsored content opportunities are available for my brand?
- How to decide which publishes & influencers to work with?
- Social Media Marketing 2.0: Where does sponsored content fit into this?
- How do I measure the effectiveness of all this work

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