How to Tweak Your Marketing Campaign During This Crisis

By
Nix Eniego
 •
November 13, 2020

The COVID-19 pandemic has impacted businesses across all industries and marketing departments are no exception. They now face new challenges that they need to respond to as soon as possible.

GetCraft gathered a panel of industry experts from the Philippines to discuss how brands can stay relevant and get results from their campaigns during these challenging times.

Some of the topics discussed in this video include:

(-) How can you optimise your marketing strategies for this crisis?

(-) Which platforms should you focus on?

(-) Should you be ready to make changes to your marketing strategy once the pandemic is over?

(-) How can brands best manage a crisis caused by influencers on their social media accounts?

About the speaker:

Ken Lerona, Head of Marketing and Corporate Communication, Entrego

https://www.linkedin.com/in/kenlerona

The COVID-19 pandemic has impacted businesses across all industries and marketing departments are no exception. They now face new challenges that they need to respond to as soon as possible.

GetCraft gathered a panel of industry experts from the Philippines to discuss how brands can stay relevant and get results from their campaigns during these challenging times.

Some of the topics discussed in this video include:

(-) How can you optimise your marketing strategies for this crisis?

(-) Which platforms should you focus on?

(-) Should you be ready to make changes to your marketing strategy once the pandemic is over?

(-) How can brands best manage a crisis caused by influencers on their social media accounts?

About the speaker:

Ken Lerona, Head of Marketing and Corporate Communication, Entrego

https://www.linkedin.com/in/kenlerona

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The COVID-19 pandemic has impacted businesses across all industries and marketing departments are no exception. They now face new challenges that they need to respond to as soon as possible.

GetCraft gathered a panel of industry experts from the Philippines to discuss how brands can stay relevant and get results from their campaigns during these challenging times.

Some of the topics discussed in this video include:

(-) How can you optimise your marketing strategies for this crisis?

(-) Which platforms should you focus on?

(-) Should you be ready to make changes to your marketing strategy once the pandemic is over?

(-) How can brands best manage a crisis caused by influencers on their social media accounts?

About the speaker:

Ken Lerona, Head of Marketing and Corporate Communication, Entrego

https://www.linkedin.com/in/kenlerona

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