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2020 will leave us bruised but not broken. 2021 is another chance to recover and recalibrate to be more ready and stronger than before.
This is an opportunity for brands to get to relearn their branding, their messaging, their audience, and know what works for them.
Some guide questions we hope to tackle are below:
(+) What trends have you noticed in 2020 that you think are here to stay?
(+) What are the key things you need to prepare for your 2021 campaigns?
(+) Has your target audience changed over the past months? How?
(+) How should you respond to this change?
(+) How do you plan a campaign around the changes and adjustments (in messaging, target audience, branding, etc) experienced the past year?
(+) Assuming that our situation this year will bleed into 2021, should you start investing again on non-digital activations and campaigns?
2020 will leave us bruised but not broken. 2021 is another chance to recover and recalibrate to be more ready and stronger than before.
This is an opportunity for brands to get to relearn their branding, their messaging, their audience, and know what works for them.
Some guide questions we hope to tackle are below:
(+) What trends have you noticed in 2020 that you think are here to stay?
(+) What are the key things you need to prepare for your 2021 campaigns?
(+) Has your target audience changed over the past months? How?
(+) How should you respond to this change?
(+) How do you plan a campaign around the changes and adjustments (in messaging, target audience, branding, etc) experienced the past year?
(+) Assuming that our situation this year will bleed into 2021, should you start investing again on non-digital activations and campaigns?
