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In this Experience Design Innovation Strategy Masterclass, pillars of design thinking and innovation techniques are combined. This is so individuals and organizations can ideate for solutions, and keep up with the rapidly-changing demands of the customer when it comes to experiences in different parts of the business - UX/UI, communication, marketing, product development, and operations.
According to Ogilvy Trends 2020, the “experience” groundswell has already gained influence across organizations, paving the way for CX or customer experience to be highly relevant in today’s way of living and doing business.What has been a strength for some is now an imperative for all: brands and organizations that don’t design customer-centric experiences will find themselves severely challenged.
At the same time, the standards of experience design is in a state of constant innovation - one’s last best experience anywhere becomes the minimum expectation everywhere.
In this Experience Design Innovation Strategy Masterclass, pillars of design thinking and innovation techniques are combined. This is so individuals and organizations can ideate for solutions, and keep up with the rapidly-changing demands of the customer when it comes to experiences in different parts of the business - UX/UI, communication, marketing, product development, and operations.
This workshop-style master class is highly recommended for individuals, Micro to SMEs, and even corporations who deal with highly demanding customers when it comes to brand, product, or service experiences.
