Find out essential concepts and discover key insights that you can incorporate into your overall content marketing strategy for 2020 with this Content Marketing Masterclass prepared by GetCraft Group CEO and Co-Founder, Patrick Searle.
This tutorial will answer the following questions:
- What is content marketing?
- Why should I invest in content marketing?
- What content marketing opportunities are available for my brand?
- What is the right type of story to tell for my brand?
- How much content should I create and how do I make sure I don’t start sounding too boring or too hard-sell?
- How do I ensure that my campaigns achieve their desired business objectives?
- How do I measure the effectiveness of my work?