Ever since the lockdown was imposed, consumer needs, wants, and buying behaviours have changed significantly.
For brands, this means relearning and regrouping your customers to find out how you can effectively tailor fit the right messaging to them.
Learn from industry experts some tips, actionable tactics, and different perspectives on how to group your consumers and how to create an effective messaging to them during this recession.
(-) How are consumers right now in terms of demographics, needs, wants, and buying behaviour?
(-) Based on this, how do you segment/group your consumers?
(-) What is the most effective messaging for each type of segment?
(-) What are the effective channels you can use to reach your market?
(-) What are the important factors that tell you that it’s time again to evolve/pivot/segment your consumers and your messaging to them?
Ever since the lockdown was imposed, consumer needs, wants, and buying behaviours have changed significantly.
For brands, this means relearning and regrouping your customers to find out how you can effectively tailor fit the right messaging to them.
Learn from industry experts some tips, actionable tactics, and different perspectives on how to group your consumers and how to create an effective messaging to them during this recession.
(-) How are consumers right now in terms of demographics, needs, wants, and buying behaviour?
(-) Based on this, how do you segment/group your consumers?
(-) What is the most effective messaging for each type of segment?
(-) What are the effective channels you can use to reach your market?
(-) What are the important factors that tell you that it’s time again to evolve/pivot/segment your consumers and your messaging to them?