How to Build A Powerful Content Marketing Strategy for Your Business

Why should you invest in content marketing? The short answer is because people want substance. They want content that helps them solve their daily problems.

And content marketing is an art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering relevant information that makes your buyer more intelligent.

The essence of a content strategy is the belief that if you deliver consistent, ongoing valuable information to buyers, your customers will ultimately reward you with their business and loyalty.

And while advertising is relatively expensive, content creation is low cost or even “free”. However, it needs an investment in time and effort to develop an organized plan, create content, and distribute it. But the low-cost nature of content marketing means that any business, no matter the size, can reap its benefits.

In this webinar session, GetCraft's Regional VP for Marketing, Syarief Hidayatullah, will answer your questions on how to build a powerful content marketing strategy for your business.

What you’ll learn:

(-) Set up your content marketing goal

(-) Steps to build the concept of your content initiatives

(-) Identify your content categories and subcategories

(-) Identify your content format and types

(-) Break down your production details to identify the amount of the content

(-) Identify your content schedule and build content calendar

(-) Way to measure and monitor the results

Upon completion of this session, you will have a complete content marketing plan you can put into action right away. So, hit that register button right away!

Thursday, 16 July

How to Build A Powerful Content Marketing Strategy for Your Business

with Syarief Hidayatullah, Regional VP for Marketing, GetCraft

PHP 250, Time: 4 PM (GMT+8) / 3 PM (GMT+7)

All participants will receive:

(-) Recording of our LIVE WEBINAR session

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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