2020/21 Marketing ‘New Normal’ Playbook

Since the beginning of this century, the number of channels & solutions available to marketers have grown significantly, with some gaining more importance (i.e. Social, E-Commerce), some holding steady (i.e. TV) and some significantly losing relevance (i.e. Print).

With new consumer habits being formed as a result of the COVID-19 global pandemic, the changes that were already underway in marketing seem to have accelerated, leading to us seeing the emergence of a 'new normal' marketing playbook.​​​​​​​

GetCraft’s Co-founder and Global CEO, Patrick Searle, will give this masterclass to explore this ‘new normal’ marketing playbook and look at how marketers are now creating highly crafted messages, distributing them across a range of traditional/modern channels, and then closely measuring the business outcomes of all these initiatives.

This masterclass will cover some of these specific questions:

​​​​​​​(+) What does the current consumer journey look like?
(+) What marketing opportunities are available for my brand in 2021?
(+) How do I come up with the right story for my brand?
(+) How do I plan out my marketing initiatives?
(+) How do I measure the effectiveness of my marketing initiatives?

Whether you are a brand leader who wants to develop consumer-first strategies to be successful in the post COVID-19 landscape, a business owner who wants to get their business back on track, a marketing or agency manager trying to devise relevant and relatable ad campaigns, or someone who influences brand decisions in any manner, you will benefit from joining this free masterclass.

2020/21 Marketing ‘New Normal’ Playbook

with Patrick Searle, Co-founder and Global CEO, GetCraft

Wednesday, 21 October 2020, 4 PM (GMT+8) / 3 PM (GMT+7), FREE

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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