Smart Ways for Small-Medium Businesses to Win on TikTok

In many companies these days, people are required to wear many hats. However, having multiple roles is the norm in Small and Medium-Sized Businesses. Naturally, a dedicated marketing team is usually in short supply and they do not have advertising agencies on tap.

Although, if not all SMBs are cash-strapped compared to large enterprises, they can still build and run an effective marketing campaign through social media. As more than half of the world is now on social media, advertising on such platforms is becoming the go-to solution. One of the social platforms on the lookout is TikTok which has been gaining massive popularity and is rising daily.

With TikTok for Business, today, small business owners can launch and grow their businesses easier than ever before. In this Marketers Meetup, William Jakfar, Partner Manager, TikTok will cover everything home and small business owners need to know about TikTok, how they function, what opportunities the social platform offers for marketing, and steps to help you kick-start your TikTok marketing journey.

Why should your business be on TikTok?
How are successful small businesses using TikTok?
How to use TikTok's self-serve advertising tools?
How to get your ads in the TikTok feed?
How to set up a TikTok for Business account?
How to create and run TikTok campaigns?
How to connect with and reach your target audience?
Tips and tricks to optimize TikTok ad campaigns with limited budget and resources.

‍

Thursday, September 2, 2021